This eleven-month (full-time) intensive programme creates experts out of college graduates and corporate employees. The objective of the programme is to produce future-ready professionals and prepare them to embark upon the complex task of building brands and managing digital age experiences. This full-time program takes students through the journey of live industry projects, mentoring by industry professionals and experiential learning.
The course essentially stands on six strong verticals that enrich learning.
From evaluating the esteem of a brand to understanding consumer behavioural psychology, Strategic Brand Management allows a student to create an influential presence of brand. The subject allows a deep dive into the mind of consumer and collect a valuable insight that would help the brand touch the consumer in a very unique way. Meaningful pieces of advertisements communicate the need and value of a product in the life of an ideal consumer and create a niche.
The world today, values a great service as much as it values a quality assured product. Going beyond the good treatment it is important that a brand remains in the good books and fond memories of a consumer. Experiential and Digital marketing imparts knowledge on creating valuable brand experiences and building a community of loyalists through various platforms like social media or store walk-ins.
Through the Media Strategy specialization students discover how and why brands try to schedule their commercials on specific channels at specific times. Also on how they approach print media to reach out to their target audience. It also allows the students to clearly define their target audience and personify their consumer. The successful journey of a brand starts with selecting the right media vehicle and creating a dialogue to the people it is meant for.
It is highly essential for a brand to create connect with its consumers. From captivating punchlines to imparting information in the most entertaining way, this subject allows a student to function creatively and come up with original ideas. From digital video contents to outdoor campaigns, a good piece of content is the prerequisite. Engaging and interactive advertisement never fails to create a lasting impression on the consumer’s mind. As many influential advertising experts suggest, Content, is the new king.
It is highly essential to study competition, and also the purchase habits of one’s consumer. Marketing Analytics helps a student use various tools to evaluate the market scenario and figure the factors that influence a consumer to buy your pitch. From search engine optimization to retargeting, Marketing Analytics provide a factual and process oriented learning outcome.
In a media-rich world, it is highly important for a brand to have a great public image and satisfied consumers. To deliver prompt responses and handle a crisis situation, Public Relation activities require smart language and patient planning. From a successful celebrity to a popular multinational, everybody requires a professional to keep its esteemed image intact. A nicely carried out PR activity creates a great consumer journey and builds large communities of fans and loyalists.
Shaping future professionals with their rich knowledge and guidance
Co-Executive Chairman & National Creative Director, Ogilvy India
Vice Chairman and Country Head, Discovery and Planning, O&M India
Chief Strategy Office, Group M, South Asia
Managing Director, Encompass Events
Chief Talent Engagement Officer, Genesis R, Burson-Marstelle
Students who have completed their graduation in any stream may apply to the PGMAC course at ISDI WPP. Your qualification matters less than your passion to make a difference.
WPP has a presence with 67 companies in India across the marketing services spectrum.The course will provide opportunities for observership and Internships at these Companies that can lead to job offers on completion of the course. Many of our 300 corporate partners recruit on campus and remotely.
We are looking for people who: have passion for communication, have good written and oral communication skills Have creativity grounded in logic And An attention to detail.
At ISDI WPP, frequent visits by industry experts and regular agency visits ensure students are part of the industry ecosystem even before they enter it!