Building Creative Capacities Par Excellence through Encouraging Dialogue, Challenging Events and Immersive Environments

The three-year undergraduate program in Business Media & Advertising is a full-time professional course and is one of the few in India that is driven by the Industry, has a work-study format, focuses on hands-on experiential training, upgrades its curriculum every year and provides 100% placement support.

Our strategic partner - WPP, is the largest consortium of agencies in the world and is ranked as the “Most Effective Marketing Communications Company” by the Effie Index for 8 years in a row.

COURSE Principles

Each Semester has 5 Core Subjects that progress across the 3 years.

Core 1

Business Manegment And Marking

Core 2

Data Management & Analysis

Core 3

Advertising & Digital Communication

Core 4

Public Relations

Core 5

Media Studies

First Year studies

  • - Marketing Launchpad
  • - 360° Communication in a Digital World
  • - Creative Concepts and Story Telling
  • - Introduction to Consumer Neuroscience and Psychology
  • - Introduction to Data Foundation of Entrepreneurship
  • - Entrepreneurial Approach to Management
  • - Technology and Emerging Media Practices
  • - Introduction to Digital Strategies
  • - Introduction to Experiential Marketing
  • - Research Methodology
  • - Introduction to Film Studies

Second Year studies

  • - Advertising: New Rules of Engagement
  • - Media Communication Technologies
  • - Global Dimensions of Digital Cultures
  • - Public Relations: Principles & Practices
  • - Marketing Research
  • - Laws, Ethics and Etiquettes in Media and Communications
  • - Internship Project Report
  • - Media Investments & Planning
  • - Evolution of Agency Structures
  • - Advertising Research, Tracking & Evaluation
  • - Finance and Financial Analytics
  • - New Business Development

Third Year studies

  • - Campaign Planning and Evaluation
  • - Business of Social Media
  • - Exploring the Brand Universe
  • - Multimedia and Digital Creativity
  • - Managing People, Teams and Processes in the 21st Century
  • - Consumer Psychology, Behaviour and Insights
  • - Rural Marketing
  • - Transnational Media: Networking, Connectivity & Usage
  • - Film Production and Marketing
  • - Omni-Channel Campaign Planning and Management
  • - Data Driven Marketing Analytics
  • - Portfolio Building an Work-Readiness

Program Mentors

Shaping future professionals with their rich knowledge and guidance

Frequently Asked Questions

EMPLOYERS & PARTNERS